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Research papers

Some techniques and interesting results in discrimination testing

Profits on repeat-purchase consumer goods can be increased by replacing raw materials with cheaper substitutes while maintaining sales. In these cases, it is obviously essential that the performance of the finished product does not suffer. But it is...

Catalogue: ESOMAR Congress 1966
Author: Colin Greenhalgh
September 1, 1966
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Citation

Greenhalgh, C. (1966a, September 01). Some techniques and interesting results in discrimination testing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-techniques-and-interesting-results-in-discrimination-testing


Research papers

The use of market research in international marketing management

In the context of this paper, I have restricted the term "International Marketing" to cover only the marketing of consumer goods with substantial advertising appropriations, i. e. appropriations aimed at and intended to create consumer demand for a...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Roger Goldsmith
June 15, 1965
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Citation

Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-


Research papers

Analysis and evaluation of channels of distribution in consumer goods industries

Marketing of consumer goods has undergone important changes in most European countries in the past ten years and this evolution has not yet come to an end. New selling methods and new types of business firms in retailing and wholesaling, ever...

Catalogue: ESOMAR Yearbook 1963-1964
Author: F. R. Böhne
June 15, 1964
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Citation

Böhne, F. R. (1964a, June 15). Analysis and evaluation of channels of distribution in consumer goods industries. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/analysis-and-evaluation-of-channels-of-distribution-in-consumer-goods-industries


Research papers

Market research and management decisions

This paper is concerned with management decisions about marketing in the consumer goods industries; and particularly with non-durables (e.g. food, drink, tobacco, household necessities) which account for a large share of total marketing activity in...

Catalogue: ESOMAR Congress 1964
Author: N. J. Squirrell
Company: Procter & Gamble
June 15, 1964
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Citation

Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-and-management-decisions